Website social media integration is the process of extending your marketing by redirecting your social media followers to your website and making your social platforms accessible to your target audience and customers through your website. I can add social media icons consistently and subtly throughout your website, share and follow buttons, social feed, which inserts social media account into your website to keep your website fresh and inviting.
Having a seamlessly connected digital presence on social media and your website can increase traffic and improve meaningful interactions with customers. When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increased user registrations. It is also a good way of understanding which platforms are popular among your users.
Reasons why social media integration is important:
- Reach a wider audience with extended exposure
- Amplify your website’s interaction and engagement capabilities
- Gain insights into consumers’ social behaviour
- Channelling traffic by integrating social media on the website and vice-versa
- Enhance your website vibrancy through creative visual social content
- Build brand image & reputation through communications
- Increase your conversions and sales
- Deliver a superlative consumer experience
Check out this page for social media demographics.